Get to know our executive leadership team

Our leadership team comprises individuals from diverse backgrounds. We like to push the boundaries of what 'traditional' is. We focus on developing easier and more enjoyable ways for Kiwi homes and businesses to get the most from technology.

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Hamish White, Chief Executive Officer

Hamish founded Now Business in 2011 to challenge an industry that had stopped putting Kiwi businesses first. With over 25 years of experience in telecommunications, spanning roles at ANZ, Spark, and AAPT, he brings a depth of expertise across marketing, product, strategy, and commercial areas.

See Hamish on LinkedIn

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Brendon Fry, Head of Commercial

Brendon has 17 years of experience in telecommunications, spanning insight and analytics, marketing and brand, sales, product, technology, strategy, and operations. He has held leadership roles at Spark, 2degrees and the Royal Bank of Scotland, bringing both local and global perspective to his work.

See Brendon on LinkedIn

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Rebecca Simpson, Head of People and Culture

Rebecca brings global People & Culture experience and a background in psychology, ensuring that Now’s most valuable asset, its people, are thriving. She works with the leadership team to maintain a culture that empowers employees to deliver exceptional outcomes for NZ businesses.

See Rebecca on LinkedIn

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Abby McGarth, Head of Sales and Marketing

Abby brings to Now 15 years in the Telco and Energy sectors, with experience across operations, sales, marketing, channel management, product bundling strategy, and commercial partnerships. She has held roles at Trustpower and Mercury, bringing a wealth of expertise to deliver customer-first outcomes.

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Anesh Budhabhai, Head of Product and Platform

Anesh has over 20 years of experience solving small business challenges through software, with product management roles at Xero, Xplor Technologies, Cornerstone OnDemand, results.com, and Findly. He brings deep expertise in building solutions that help Kiwi businesses thrive in a digital world.

See Anesh on LinkedIn

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Anton Hakkaart, Head of Customer Success

Anton has 20 years of experience across lending, business banking, equipment finance, broker, and digital channels. He has led customer service, sales, BDM, and onboarding teams at KiwiBank, NAB, and Unity Credit Union, bringing expertise in delivering exceptional outcomes for customers and helping organisations build lasting relationships.

See Anton on LinkedIn

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Harvey, Head of Morale

Harvey might not know much about megabytes or modems, but he’s always ready to contribute to the team culture. He reminds us that boundaries are meant to be pushed (and balls are meant to be thrown). Just like the rest of the team, Harvey believes Kiwis deserve better from their telco, and maybe extra treats.

Harvey isn't on LinkedIn...yet.